Despite all the talk about social media, mobile apps or virtual reality, there is one tool that remains the most powerful in a travel marketer’s toolkit: email and newsletters! In this educational, hands-on and no-nonsense webinar, learn the best practices to make sure your email marketing reaches and surpasses its objectives.
Purchasing this webinar gives you access to a streamable video of the content to watch and re-watch on your own time.
For travel and hospitality marketers, there are numerous possibilities in the digital landscape nowadays, with new and emerging communication tools, mobile apps, website features and more and targeted advertising across social media platforms. Yet, one of the most powerful and effective relationship marketing tools still today is perhaps the granddaddy of them all: email. Did you know there are presently more than twice as many email addresses across the world than there are social media accounts? Sending effective email newsletters thus represents a powerful, yet often underestimated, communication tactic to get your promotion message across, contribute to compelling storytelling and keep your brand relevant and top-of-mind.
This webinar will be lead and conducted by Frederic Gonzalo, industry expert and independent consultant, specializing in digital marketing for the travel industry. Frederic is a regular contributor to our new SkiftEDU "How-To" section where you can learn more about email marketing and other best practices for your organization. He will be joined on the webinar with two industry experts: Seth Forman, General Manager, Sales and Partnerships at TravelZoo, and Cecil Hooper, Director of Revenue Management at Miraval Group. Both guest speakers will share best practices taken from their breadth of experience in the field of email marketing.