Premium Webinar

How to Craft Effective Email Newsletters That Deliver Powerful Results

Despite all the talk about social media, mobile apps or virtual reality, there is one tool that remains the most powerful in a travel marketer’s toolkit: email and newsletters! In this educational, hands-on and no-nonsense webinar, learn the best practices to make sure your email marketing reaches and surpasses its objectives.


Available On Demand

Purchasing this webinar gives you access to a streamable video of the content to watch and re-watch on your own time.

For travel and hospitality marketers, there are numerous possibilities in the digital landscape nowadays, with new and emerging communication tools, mobile apps, website features and more and targeted advertising across social media platforms. Yet, one of the most powerful and effective relationship marketing tools still today is perhaps the granddaddy of them all: email. Did you know there are presently more than twice as many email addresses across the world than there are social media accounts? Sending effective email newsletters thus represents a powerful, yet often underestimated, communication tactic to get your promotion message across, contribute to compelling storytelling and keep your brand relevant and top-of-mind.

This webinar will be lead and conducted by Frederic Gonzalo, industry expert and independent consultant, specializing in digital marketing for the travel industry. Frederic is a regular contributor to our new SkiftEDU "How-To" section where you can learn more about email marketing and other best practices for your organization. He will be joined on the webinar with two industry experts: Seth Forman, General Manager, Sales and Partnerships at TravelZoo, and Cecil Hooper, Director of Revenue Management at Miraval Group. Both guest speakers will share best practices taken from their breadth of experience in the field of email marketing.

Who should purchase

Anyone interested in learning more about digital marketing best practices will want to attend this webinar. But more specifically:

  • Marketing and Sales Coordinators
  • Digital and Social Media Managers
  • Owners and Managers in small and medium travel organizations: inns, boutique hotels, attractions, restaurants, tour operators, travel agencies, car rental, etc.

What you'll learn

In this webinar, we will cover the following points:

  • Briefly look at the state of email marketing in 2016
  • Understand what makes a compelling newsletter that people will want to open, read and share. You will learn the 5 key elements of a powerful and effective email newsletter.
  • See how TravelZoo and Miraval Group use email marketing in their strategy and how they measure ROI. We will share practical tips, do’s and don’ts with real-life examples
Photo of Frederic Gonzalo

Frederic Gonzalo

Marketing Expert at Gonzo Marketing

Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experience in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile).

Guest Speaker
Photo of Cecil Hooper

Cecil Hooper

Director of Revenue Management, Miraval Group

Currently responsible for combining the marketing, sales and revenue management efforts at one of the World’s leading destination spas into a cohesive, revenue optimization strategy, Cecil has 15 years of experience creating, leading and monetizing hospitality teams. By taking an academic approach to the marketing process and embedding the concept of continuous improvement into an organization's culture, Cecil has been successful in driving revenue for hotels, resorts, golf courses, vacation ownership properties and spas.

Guest Speaker
Photo of Seth Forman

Seth Forman

General Manager, Destinations at Travelzoo

Seth leads a team that is responsible for building revenue generating partnerships with tourism boards across North America. He has over ten years of experience in digital media and commerce within the travel industry and is a frequent speaker at industry conferences.